2014/06/10

florence fashion and perfumery tour with city wonders | loretta caponi and officina profumo farmaceutica di santa maria novella

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

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I am back with part two of the Florence fashion and perfumery tour with City Wonders. If you missed the first part of this post click HERE.

After our visit to the Gucci Museum we walked towards Piazza Antinori where our next stop was going to be. 

Loretta Caponi is one of the old family driven businesses in Florence where everything is still 100% handmade the old fashioned way. 

Loretta Caponi makes romantic embroidery for famous (and non famous) people all over the world. Madonna, Lady Diana, the Rockefellers and the Kennedys are just some of the VIPs who have been among Loretta's clients over the years.

Tablecloths, towels, bed linen, night gowns and clothes for children, men and women. Loretta Caponi has done embroidery since the age of 9 and her business has been around for more than 40 years. (The first shop opened in Florence in 1967).

Entering her shop is pure magic. From the outside it doesn't seem very big but once you are inside a whole universe opens op and the shop is enormous. Green plants inside a little courtyard and antique furniture which make the shop seem more like an old living room than an actual shop, fresh flowers, stunning ceilings and matching giant lamps make the perfect surroundings for the beautiful products of Loretta Caponi. 

After an introduction to the shop and the brand we got to look around on our own and of course I went a little crazy with the camera. What a place!

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Loretta Caponi © Birgitte Brøndsted

After our visit to Loretta Caponi we were on to our final stop, the Officina profumo farmaceutica di Santa Maria Novella. Of the four visits on our tour this was the only place where I had actually been before, so I already knew a bit of what to expect. 

Officina profumo farmaceutica di Santa Maria Novella is located right behind Piazza Santa Maria Novella and is actually connected to the monastery of che church of Santa Maria Novella (The original entrance to the shop used to be from the courtyard of the monastery). 

The pharmacy was founded in 1221 by the Dominican friars, who used the herbs from their gardens for their infirmary. In 1612 it was opened to the public and has thus existed for 400 years! 

Products are made from natural ingredients and you can buy everything from perfumes, body lotions, herbs and herbal teas, home fragrances, candles, liqeuers, and even products for animals! 

The place is a combined shop and museum and they even have a tea room. In the shop you can try on the different scents, and the perfumes come in the most beautiful glass bottles. 

Although I had already been here before it was a different experience this time since our guide, Costanza, was able to tell a lot of things which I did not know, including some fun anecdotes.

After this last visit it was time for us to separate and say our goodbyes. The three and a half hours had gone by in such a hurry and I had had a great time.

A big thank you to City Wonders and to our guide, Costanza, who did an amazing job.

What a great way to spend a Florentine afternoon!  

Sponsored by City Wonders. All opinions are entirely mine.

Florence fashion and perfumery tour with City Wonders. Officina profumo farmaceutica di Santa Maria Novella © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Officina profumo farmaceutica di Santa Maria Novella © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Officina profumo farmaceutica di Santa Maria Novella © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Officina profumo farmaceutica di Santa Maria Novella © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Officina profumo farmaceutica di Santa Maria Novella © Birgitte Brøndsted

Florence fashion and perfumery tour with City Wonders. Officina profumo farmaceutica di Santa Maria Novella © Birgitte Brøndsted
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