Giuditta Blandini - Stile biologico | Organic clothes in Florence
I had never seen or even heard of Stile biologico until I stumbled upon their Instagram profile. And yet this shop has been around since 1997 - currently located in the corner of Piazza Pitti.
Stile biologico is the first shop in Florence selling clothes made from organic fabrics and materials. It was started by Giuditta Blandini back in 1997 and today she is running it together with three other women. I went to have a chat with Debora who takes care of the daily management of the shop.
All materials used by Stile biologico are organic and natural: alpaca, bamboo, linen, wool and silk are some of them. Aside from being organic the brand also focuses on the artisan aspect. The pieces of Stile biologico are in fact all Made in Italy using artisan methods, and the company is thus able to guarantee the consumer that every single step within production, sales and final use is sustainable and good not just for the environment and the consumer, but also for the agricoltural and artisan work processes which lead up to the final product.
In the shop you find timeless mainly women's clothes and accessories, but also a few very cute pieces for children, and being a yogi herself Giuditta has also created some beautiful yoga wear for Stile biologico made in organic cotton.
The shop also has a few other brands not produced by themselves but still organic and sustainable such as the very cute wooden jewelry.
The clothes are made in the best quality and clients keep their pieces for many years. And if something happens to them they can be repaired at the shop.
Many clients are regulars who come back again and again - even American tourists who come back every year. And I can see why. After having chatted with Debora it was clear to me that this business was born from and still runs on these women's love and passion for a sustainable and eco-friendly way of doing fashion and for all things artisan. It is so much more than just a fashion brand and I'm sure this is reflected both in customer service and in the final product.
Stile biologico is one of those places which we should all try to support more in a time where giant multinationals make it increasingly harder for small businesses and artisans to survive. By shopping local and sustainable we support actual people, we get a product of high quality made with love and care, and we do something good for the planet. It's a win win situation for all!
Piazza Pitti 6r. www.stilebiologico.com